AXE

Platforms:

Meta Tiktok

Service:

UGC

Goals:

Leads Awareness

What AXE Does

Deodorants & World Cup Campaign

AXE is known for distinctive fragrances, confidence, and a brand that has been sparking conversation with its bold ideas and products for years.

Have a look

The Starting Point and Objectives

Following the successful delivery of several previous campaigns for AXE, the brand approached us again as part of its partnership as an official sponsor of the FIFA World Cup 2026. Together with selected content creators, the aim was to produce humorous videos for their TikTok and Instagram channels, generating maximum attention around the tournament.

The campaign focused on maximizing reach and showcasing the limited-edition AXE World Cup collection. Working with 20 content creators, we produced 20 entertaining videos that humorously incorporated a competition to win World Cup tickets. Instead of traditional advertising messages, the focus was on creative ideas and entertaining formats that successfully captured the audience’s attention.

Tada

The Results

Videos produced

Creator

>25 mio.

total views

25%

more engagement

An amazing result, honestly. We didn’t expect to generate more than 25 million views with 24 content creators. The fact that the World Cup Special Edition was integrated so naturally, without feeling like obvious advertising, is exactly what we had hoped to achieve with this collaboration."

- AXE

We did it

More Projects

AXE

Leads Awareness

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