Google Ads
Agency

Google Ads, previously known as Google AdWords, are advertisements shown across Google’s platforms. The most common format is paid search results that appear at the top and bottom of the organic search results in Google Search. However, Google Ads also include other ad formats such as display ads, shopping ads, and video ads.

Google Ads are part of search engine advertising, often referred to as SEA. When people talk about SEO, they often actually mean Google Ads, although SEA generally refers to running paid ads across search engines.

For most of our clients, we actually recommend not only running ads across multiple social media platforms such as Instagram, Facebook, Pinterest, TikTok, and LinkedIn. Google Ads are the perfect addition, covering further high potential areas that can significantly contribute to business growth.

With us as your performance marketing agency, you have a strong partner by your side with deep expertise in both disciplines.

Whether we can add value for you depends on individual factors, so this is not something we can answer in general terms. We are happy to offer you a free audit and then discuss how you could benefit from working with us as an agency. What we can already say is this: for most of our clients, we still uncover significant optimization potential.

With Google Ads, highly targeted advertising can be delivered to users who are searching for specific information, showing certain behaviors, or matching defined demographic criteria. In addition, campaign performance can be measured in real time, allowing strategies and budgets to be adjusted with maximum efficiency.

The cost of working with us depends on the scope of the campaign. Factors such as the content to be created, as well as the platforms and ad formats involved, all play a role. Thanks to our years of experience, we can already give a very accurate estimate of the costs after an initial conversation.

Get in touch and let’s talk about your goals.

We are a Google Partner as well as a partner of Meta, LinkedIn, and TikTok, which means we are in close exchange with these platforms and always up to date for our clients. In addition, all of our campaign managers are certified and regularly take part in official exams to maintain their expertise. We work with service fees that are independent of media spend, so you can be sure that any budget recommendation is made purely in your best interest.

Beyond that, we offer our team a wide range of benefits such as team events, workshops, training programs, and offsites. This ensures our team stays highly informed, motivated, and fully committed to your campaigns and projects.

Our onboarding comes with a lot of steps, but we move through them quickly and efficiently:

Getting to know each other: This is where you can expect plenty of questions and some key answers that set the foundation for our collaboration. Who are you? What do you do? Who are we? What can we do for you? Where is your specific need and which platforms fit your business best? In this call, we clarify all essential details and make sure we’re a good match.

Coming on board:You meet your dedicated campaign managers, we define shared goals and go through important topics such as your unique selling proposition. This helps us position you clearly in the market and ensure your ads stand out from the competition!

Roadmap: We take a close look at your existing ad accounts and develop a strategy tailored to your business goals. If you’ve already been running ads, we use past performance data as a starting point and kick off the first testing phase.

Creatives: Together with our design team, we create strong visuals that fit your brand, from compelling product images and dynamic animations to engaging videos. Our UGC team can also identify suitable creators to deliver an authentic brand experience for your campaigns.

Going live: Once the creatives are approved, we move into the campaign setup. This includes always-on conversion and remarketing campaigns as well as split-test campaigns to continuously test and improve performance. Depending on seasonality and promotions, we add further campaigns, for example around Black Friday, Valentine’s Day or Christmas.

Performance Monitoring: Our live reporting dashboard gives you full visibility into all key KPIs at any time. We tailor it to your priorities so you can quickly spot what’s working and where we can push harder! In regular check-in calls, we talk about new ideas, trends, tests and optimization opportunities. 🚀