At the beginning of our partnership, the individual stages of the funnel were largely disconnected. Working closely with Schöffel, we therefore began developing a new, holistic strategy. Our goal was to consolidate the existing structures, establish a full-funnel approach and increase annual net revenue.

To achieve this, we align the brand message across all channels in terms of both timing and content, creating a consistent brand presence. Another key objective is to make Schöffel more relevant to younger audiences in the long term.

This process is still at an early stage. By testing different messages, creative assets and communication angles, we are identifying what resonates most effectively with younger audiences. Across all channels and target groups, the focus remains on the feeling of escaping the stress of everyday life, heading out into nature and creating the moments that define Schöffel’s “Ich bin raus.” philosophy.