Outstanding references
UGC Marketing Agency
User Generated Content: authentic and persuasive
You want to use UGC for your business to drive more reach, trust, and conversions? Then user generated content is the perfect addition to your performance marketing.
As a UGC agency, we create relatable, creative, and persuasive social media ads for our clients. All from a single source:
- The right creators from our internal network
- Creative storylines tailored to your brand
- Production and optimization of high performing UGC ads
Challenge accepted
Our UGC packages
Find the right UGC package for your needs. We’re happy to discuss individual ideas and requirements. Explore our services now.
Raw footage
package
4 UGC videos | 2 Creator
✔️ Raw, unedited content
- Custom video concepts
- 2 feedback rounds
- Fair creator compensation
- Multiple formats
- Usage rights included
1.440 €
Request now
All-in-one
package
4 UGC videos | 2 Creator
✔️ Edited content (cutting, subtitles, text overlays, music, sound effects, and visual effects)
- Custom video concepts
- 2 feedback rounds
- Fair creator compensation
- Multiple formats
- Usage rights included
1.680 €
Request now
Branded
package
4 UGC videos | 2 Creator
✔️ Edited content (cutting, subtitles, text overlays, music, sound effects, and visual effects)
✔️ Posted on the creator’s account
- Custom video concepts
- 2 feedback rounds
- Fair creator compensation
- Multiple formats
- Usage rights included
2.400 €
Request now
Also available on request
Hook variations for €180 per hook
Premium creators (high-end content)
Out-of-home video production
Content longer than 60 seconds
English-language content
Our Services
Creator
Research
Through our creator network, we have access to over 1,800 creators. They can be filtered by interests, location, language, age, and technical setup.
Creator
Communication
We handle all communication with the creators. From the initial outreach and briefing alignment to contract handling, product shipping, filming, and final video editing.
Comprehensive
Briefing
You receive a clear, high impact creator briefing for approval. Every storyline is tailored to your campaign goals, your product, and your target audience, with each video built around a distinct creative angle.
Content
Editing
The delivered creator content is edited and adapted by our design team based on your requirements. Design elements such as subtitles, music, effects, text overlays, and sound are seamlessly integrated.
Performance
Marketing
We combine UGC with data driven performance marketing. Our ads are not only creative, but also measurably successful, optimized for TikTok, Instagram, Facebook, and more.
Platform
specific
Whether it’s partnership ads, organic content, or classic UGC videos, we create the right content for the platform of your choice.
Mix & Match
Angle Testing
UGC angles form the foundation of strong video concepts and play a key role in campaign success. In every campaign, we deliberately use multiple creative angles to showcase products and services in an authentic, audience focused, and relatable way.
This variety results in unique, versatile content that can be tested against each other across different approaches. By doing so, angles become a core element of campaign planning and enable continuous optimization.
Our angle testing approach allows for long term creative planning while ensuring structured performance analysis during and after the campaign. This way, we identify top performing concepts and continuously refine future strategies based on data.
This is how we do it!
Our Collab
Request
You submit an initial request via our contact form. We then discuss the potential scope and provide you with a tailored proposal.
Kick off meeting
During a shared kick off meeting, we align on your goals, expectations, guidelines, and creator requirements. This is where we get to know each other and set the foundation for a strong partnership.
Creator selection
Creator Briefings
We create detailed storylines that can be executed across different video formats such as unboxings, voice overs, and how tos. In addition, we provide creators with a comprehensive briefing that includes all requirements and guidelines for producing the content.
Creator/ briefing approval
You receive both the creator selection and the creator briefing for approval via our clearly structured client dashboard. Any requested adjustments are, of course, implemented.
Content shooting
After the product has been shipped, the creator usually has up to five days to produce the content according to the briefing and deliver it to us.
Content Editing
After that, our experienced design team edits the content based on the campaign goals, preferences, and guidelines.
Feedback round
We provide the fully edited content via our client dashboard. You then have the opportunity for up to 2 feedback rounds, during which the content is refined according to your wishes.
Content go-live
After final approval, you’ll receive the content in all required formats. You can launch the ads yourself, or have our performance marketing team take care of the rollout for you.
Next Steps
In a long-term collaboration, lessons learned from previous UGC ads form the basis for achieving steady performance improvements.
diverse characters
Our creators
Our creator base includes over 1,800 active creators covering a wide range of topics. From family life and travel to fashion, sports, and many other niches, there’s virtually no area where we can’t produce compelling UGC videos.
Car
Business
Gaming
Interior
Fashion
Beauty
Couple
Craftsmanship
Children
Sustainability
Books
Food
Pets
Lifestyle
Sport
Why UGC with ZweiDigital?
You save:
Creator sourcing, including contract handling
Messy project coordination
Complex video editing
You get:
A dedicated point of contact
Extra support in performance marketing, design, and creatives
Everything delivered in a clear, organized way
Full flexibility and decision-making control
Diversity rocks
Our Projects
Take a look at our selected UGC use cases. Each project is presented in detail and gives you a deeper insight into our collaborations. On the project pages, you’ll find information about the challenge, the strategy, and the results achieved for each client.
Approved by you
What our customers say
92% of our clients stick with us after the first three months
and these are the reasons why:
Reading is
radical
radical
The ZweiDigital
editorial team
The world of online marketing moves fast and it never stands still. With our blog, you stay ahead of the curve and always up to date.
Your Questions
FAQ
What is UGC?
UGC stands for user generated content. It includes videos, images, text, reviews, and comments created by real people instead of brands. Shared across social media, websites, blogs, and other digital channels, UGC feels authentic, credible, and relatable because it reflects real experiences and honest opinions.
As a UGC agency, we take care of everything end to end. From sourcing the right creators to delivering ready to use, high performing UGC videos
What does it cost to work with you as a UGC agency?
We offer two UGC packages. The raw material package includes 4 UGC creatives filmed by two different creators. We provide the videos in 9:16 and 4:5 formats. The price includes unlimited usage rights, one hook per video and two feedback loops per video. You will receive the finished raw material edit without further post-production. The raw material package costs 1,390 €.
Would you prefer fully edited videos? No problem! In addition to the points mentioned above, the complete package also includes the entire (post-)production (editing, subtitles, text overlays/USPs, music, CTA, fade-out, including raw material) for 1,580 €. Please feel free to contact us for a tailored quote based on your specific requirements.
What does a UGC creator do?
The task of a UGC creator is to create content for companies, which is mostly used for advertisements, but sometimes also for organic posts in the brands' social media feeds. They work with various brands and create appealing videos/content for the companies. The aim is to provide authentic content.
How do your customers use User Generated Content?
Many of our customers use User Generated Content for both organic and paid content. Many of our customers commission us for their performance marketing. With most User Generated Content, we also place ads on Meta and TikTok for our customers and observe significantly better performance compared to conventional content.
Is UGC suitable for every company?
What other services does ZweiDigital offer?
As a performance marketing agency with years of experience, we have established a broad range of services and support our clients in various areas. We place social ads on Instagram, Facebook, TikTok, Pinterest and LinkedIn. We also provide support in the area of SEA and place advertisements on Google. Server-side tracking, performance design and white paper creation are further areas in which we actively support our clients. Most clients choose a mix of the various platforms and supplement their content with user-generated content.
How do I find UGC customers?
Finding UGC customers can be a bit difficult, especially in the beginning. That's why we recommend working with agencies like ours. You register with Creatorbase and we'll get in touch as soon as we have a suitable request for you. This way, you'll receive professional briefings and can rely on good cooperation and smooth processing. In general, it's important to maintain relationships with agencies so that you receive regular assignments.
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